The FAMU App challenge was a startup challenge to create a scalable business model and application in 72 hours. It was held at Domi Station over a weekend, allowing FAMU students to come out and test their meddle in a heated competition. Foremost was approach to create the brand & marketing content for the event, and turn the concept into something that could jumpstart the startup community in their southside campus.

Special edition stickers and colatteral were given as prizes in workshops and separate small competitions within the event itself. Only students who were able to get through the full weekend were given rattler badge stickers.


The FAMU AC3 site was developed to be modern, diverse, and innovative. Video content was clipped together for the site, and diverse visuals and media were both generated and curated to create a pitch to students that would open the floor to all races in the tech community.