The amount of information in some views of the application were massive, so we focused in on contextual presentation of content and reigned in the views to be managable for the user. A lot of information was hidden until the user selected it to save space. Many interaction design solutions were created to make the app feel light when dealing with hard numbers.
The Feeskeeper marketing site showcased all the features of the application, with clear call to actions for account creation and offering of free 30 day trials. High quality photography and animation was implemented to heighten the quality of the experience users had while learning about the product.