When tasked with creating an event, the Foremost team always finds new ways to create an experience that revolves around design. With Trailhacks, our team came together to truly capture the essence of local Tallahassee Trails.
As part of the research for the project we thought about what bikers, hikers, birdwatchers, campers, and trailmasters wore to explore on the TLH trailhead. We found bandanas were worn for shelter from the son, to tie off scrapes, clean hands, and carry items. So we created our own trail bandanas lined with a creed for the event participants that they could wear after Trailhacks.
A variety of stickers were created for the event. The team favorite was the start of a series of stamps that will continue to be made for different events around the city. As a first stamp, the Trailhacks was commemorated with a design of the Lafayette Heritage trail, which houses East Cadillac.
The Trailhacks site features the trail video, custom brand icons, and imagery. A static deployment, the site is lightweight and responsive, making it great for marketing and displaying the event schedule for the attendees.
Trailhacks posters were created and placed around town for promotion of the event. A larger version of the stamp design was created to become a screen-printed poster, but was never produced.